Friday 24 October 2008


Oh, I am so sick of seeing moronic things like this:

By registering on Brand Republic, Haymarket Publishing will automatically provide you with information relating to Brand Republic and other related Haymarket products and services via email, direct mail or telephone.
[ ] Please tick here if you would like to receive carefully screened work-related emails from third parties.
[ ] Please tick here if you do not want to receive relevant work-related direct mail from carefully selected third parties.

Just who thinks this is a clever way of doing things? The blethering bloody idiots. I've had clients argue about this kind of thing in the past because under the Data Protection Act there are now things you have to have an opt-in for, but still some things you only need an opt-out for. But what kind of twerp thinks it makes sense to mix the two together? It's stupid, and it's sad - what it invariably says to me is that anyone who's that desperate to send me spam doesn't have anything worthwhile to tell me, and anyone whose thinking is that muddled wouldn't be able to string a coherent sentence together even if they had. Oh, and they don't care about usability. I cross them off my Christmas card list. Hah!

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